What is Programmatic Advertising?
Programmatic advertising with NewsLine Digital allows a client to reach their ideal target market anywhere, at any time, on any device. Leveraging real time bidding in a live auction environment, NewsLine Digital’s Programmatic solution represents the most scalable audience solutions available in today’s world of Programmatic advertising.
DEVICE ID / GEO-FENCING
There are three things you won’t leave your house without… Your phone, wallet, and keys. Mobile phones provide a unique view into user behaviors, frequently visited locations, home, and work habits, interests and much more. Every mobile phone has a unique device ID number that is anonymously associated with the carrier of the device.
Device ID Targeting and Geo-Fencing take advantage of that by monitoring the location information associated with each device.
MICRO-PROXIMITY / GEO-FENCING
Location based targeting is evolving rapidly, making real time messaging more powerful than ever. Geo-Fencing and Micro-Proximity targets people based on their current actual physical location. If a marketer wants to reach anyone currently residing in 15 selected motels in real time, now they can with Micro-Proximity. Marketers identify specific commercial locations where their ideal target audience is located.
CONVERSION ZONE
By “fencing” your business as a conversion zone, we can track & report actual foot traffic from people who have seen your ad.
Everyone at Florida NewsLine is so attentive, helpful, and sincerely interested in the success of our business.
Craig Hadgis, DDS, Smiles by Dr Craig Hadgis Orthodontist
FACEBOOK ADVERTISING
Device ID targeting capabilities can now be published to Facebook! Device ID targeting is a cookieless historical geo fencing solution that allows marketers to create custom, unique, and robust 1st party audiences as well as track foot traffic from these users to brick-and-mortar locations.
The power of social media in 2025 cannot be overstated. Coming off of a year where social engagements were mostly virtual, Facebook and other social media channels continue to see increases in active users and time spent on the platform. More than 60% of the U.S population over the age of 12 uses Facebook, and users spend an average of 34 minutes per day on the platform. With nearly 80% of those users only accessing the platform via their mobile device, Facebook Device ID is a must-have in any marketing mix.
PROGRAMMATIC VIDEO
Video Advertising is a fun and unique way to connect with a target audience. Many marketers have already
made the investment in high quality video content and are seeking ways to creatively introduce that content
to their target audience. NewsLine Digital’s Video Advertising solutions can help brands tell a story to
the desired target audience in real time, at anytime, anywhere in the world.
Programmatic Video and Video Advertising is simply running 15 second, 30 second, and long form video ads within online video content at scale. Commonly referred to as Pre-Roll advertising, Programmatic Video is as scalable as banner advertising with all of the innovative targeting options but in a more desirable video format. With features such as skippable vs nonskippable, completion rates, viewability and more, Video Advertising has never been easier or better for a local marketer.
Programmatic Video Advertising offers all of the features standard banner ads offer, but in a video format. Programmatic Video is now as scalable as banner advertising with all of the innovative targeting options in the more desirable video format.