Overview
Client
Luxury Countertop Company
Campaign Length
4 months.
Objectives
Drive foot traffic to the storefront
and increase purchases.
Geography
Southern US
Total Investment
$28,000
Products Used
Device ID, Dominant Display, SEM
Strategy & Solutions
- This advertiser was looking to SELL countertops to a niche audience, specifically HIGH income and luxury-focused audiences. For that reason, we used a competitive blend display campaign to reach this specific group.
- We were looking to drive users into the business’s location, so we included device ID to collect users historical location data and deliver ads to users that spend time in their competition’s business.
- To drive leads to their website, we spent about half of the budget on SEM. This resulted in this business to show up at the TOP of Google results page, when searching for countertops.
- Finally, we were sure to include Local SEO to drive reviews and critical business information across their listings.
58
Direct Sales
$3k
Average Sale Amount
1.7MM
Impressions
6:1
Return on Ad Spend
