Overview
Client
Dining & Entertainment Venue
Campaign Length
One month.
Objectives
To drive foot traffic, increase the
number of reservations to the
client’s evening dinner shows, and
extend customers’ visits to stay
after to enjoy the client’s nightclub
Products Used
Programmatic Display
Device ID
Microproximity
Strategy
- Our team recommended a top-of-funnel strategy utilizing Programmatic Display, Device ID, and Microproximity to grow branding & awareness amongst their local community
- The campaigns targeted individuals aged 21+ who had an interest in dining out & entertainment
- We employed a conquest targeting strategy through Device ID to send display ads to locals who had visited the client’s competitors within the previous six months
PRO TIP
Our research shows that campaigns are the most successful when three or more products are utilized.
382
Number of new visits attributed to the Geo Fencing campaigns
$50+
Spend per person at dinner and/or nightclub
$19,100+
Gross revenue from one-month campaign
