Overview
Client
Cannabis Store
Campaign Length
1 Year
Total Investment
$68,000
Objectives
Increase brand awareness
Products Used
Alt Network Display, Device ID,
Email, SEO, Streaming TV
Strategy
- We recommended utilizing Device ID in order to measure foot traffic attribution.
- This allowed us to track an average of 100 individuals per month who saw the advertisers’ ad, then walked in to one of their locations.
- Leveraging our custom-designed brand-safe Streaming TV product on the Alt Network, we strategically placed cannabis advertisements in non-traditional locations, setting our clients apart from their competitors without compromising premium network standards.
- Email was chosen to reach customers in a customer-friendly way, making it possible for them to forward it to a friend, or save it until they’re ready to act.
1.9MM
Impressions
980
Website Conversions
3.4k
Visits captured
through the Foot Traffic
Attribution report
