Overview
Client
Heating, Ventilations and Air Conditioning Company
Campaign Length
One year.
Objectives
This client, a HVAC company, was looking to gain more
maintenance/service customers and new installs, and grow their
branding/awareness footprint in an extremely competitive market.
Investment
$350,000
Products Used
Streaming TV, Display, Search Engine
Marketing (SEM), Social Media,
Organic SEO, Local SEO
Strategy
The challenge of advertising for an HVAC business is that most people won’t need your services until the experience a sudden emergency. But in an emergency, they’re only going to reach out to the brands they already trust and see when searching for emergency repairs. The solution for this is a full-funnel advertising strategy.
Product Selection
-
- Having a large share of impressions is important for this competitive space and when impressions started dropping the ad spend was increased to stay as the top result for the chosen keywords.
1.5k
New Leads
14MM+
Impressions
1,051
Conversions
125%
Return on Investment
-
- Having a large share of impressions is important for this competitive space and when impressions started dropping the ad spend was increased to stay as the top result for the chosen keywords.
1.5k
New Leads
14MM+
Impressions
1,051
Conversions
125%
Return on Investment
-
- We used the branding tactics Streaming TV and Display to generate more brand awareness, good will, and trust in the brand. Pairing these products with Search increases click-through rates on Google ads as users were already familiar with the brand.
-
- We used aggressive SEM and SEO tactics to ensure that the HVAC brand was one of the first things a panicked property owner saw when searching for emergency repair services.
-
- Having a large share of impressions is important for this competitive space and when impressions started dropping the ad spend was increased to stay as the top result for the chosen keywords.
1.5k
New Leads
14MM+
Impressions
1,051
Conversions
125%
Return on Investment
