Overview
Client
Auto Dealership-Memorial Day Sales Event
Campaign Length
One Email Deployment
Objectives
The dealership wanted to drive awareness
of their month-long Memorial Day sales
event with special deals offered
Total Investment
$650
Products Utilized
Email Marketing
Strategy & Solutions
- We recommended Email Marketing because it is an effective branding and awareness tool and can reach a larger number of targeted consumers with a message they have a high likelihood of reading.
- Email is unique in that it can also fit further down the buyer’s journey at the intent phase. Since we’ve already moved these individuals through the funnel to where they have intent to purchase, the dealership’s month-long sales event may be an enticing offer to consider for those ready to convert.
- The Email blast targeted auto intenders – especially those who are current vehicle owners of a different make and/or model.
- A similar campaign through a different vendor had previously been deployed using the same creatives and targeting parameters.
- While 96,112 emails were delivered in the earlier campaign (as compared to the 30,000 emails delivered in this campaign), the open rate, click-through rate (CTR), Google Analytics sessions, new users, bounce rate, and time on site yielded lower metrics comparatively.
30,000
Total emails delivered
10.61%
Total click-to-open rate
7,061
Total email opens recorded
(23.54% open rate)749
Total clicks
(2.5% click-through rate [CTR])
