Overview
Client
Auto Dealership
Campaign Length
Four Months
Challenge
The dealership competes in a highly concentrated market, with many competitors located within a mile.
Strategy
• We recommended Programmatic Display, Device ID, Paid Search, and SEO to target customer
prospects throughout the customer journey.
• Targeted buyers interested in Ford-specific vehicles. Paid Search and SEO enhanced the dealership’s ranking
on Google searches. Programmatic products allow for targeting very niche clientele. For the automotive
industry, targeting can be narrowed down to include buyers interested in specific vehicle makes and models.
• Device ID was used to capture devices from competitor locations. These devices were served ads and directed
from competitor locations to the client’s dealership.•
Results
The dealership recorded the greatest sales month since it opened 30 years ago.
45
Prior to the campaign the dealership averaged 45 vehicles sold per month.
78
During and after the campaign the dealership averaged 78 vehicles sold per month.
