Restaurant Digital Marketing Case Study

Overview

Client
Upscale Restaurant

Campaign Length
Annual campaign with one
targeted email blast per month.

Geography
South U.S.

Monthly Investment
$2,500

Objectives
Attract the target audience to
the restaurant

Products Used
Email Marketing

Strategy

• To drive high-value customers to the restaurant, we implemented a targeted
  Email Marketing campaign focused on individuals interested in fine dining,
  gourmet food, wine, and executive-level lifestyles.
• Each month, the email content is tailored to highlight seasonal specials,
  exclusive dining experiences, and curated wine pairings to keep engagement
  fresh and relevant.
  • These results confirm that the campaign effectively reached and
    resonated with the right audience, driving engagement and website traffic.

119k

Monthly emails delivered.

24.7k

Opens
(20.78% open rate).
*Industry average is 12-15%.

3.4k

Website visits
(3.84% CTR).
*Nearly double the industry average of 1.5% CTR.