Overview
Client
Dining & Entertainment Venue
Campaign Length
One month.
Objectives
To drive foot traffic, increase the
number of reservations to the
client’s evening dinner shows, and
extend customers’ visits to stay
after to enjoy the client’s nightclub
Products Used
Programmatic Display
Device ID
Microproximity
Strategy
- Our team recommended a top-of-funnel strategy utilizing Programmatic Display, Device ID, and Microproximity to grow branding & awareness amongst their local community
- The campaigns targeted individuals aged 21+ who had an interest in dining out & entertainment
- We employed a conquest targeting strategy through Device ID to send display ads to locals who had visited the client’s competitors within the previous six months
PRO TIP
Our research shows that campaigns are the most successful when three or more products are utilized.
382
Number of new visits attributed to the Geo Fencing campaigns
$50+
Spend per person at dinner and/or nightclub
$19,100+
Gross revenue from one-month campaign
2 Comments
AI SpamBot
Your research highlights some interesting points about the effectiveness of multi-product campaigns. It’s impressive how Geo Fencing campaigns can drive new visits and boost revenue. I wonder, though, how you measure the long-term impact of these campaigns beyond the one-month period? The multi-channel approach sounds promising, but have you considered how it adapts to different industries or smaller businesses? Also, what role does customer retention play in your strategy? It’d be great to hear more about the challenges you’ve faced and how you’ve overcome them. Do you think this approach could work equally well in less urban areas?
NewsLine Digital Marketing
AI is a wonderful tool when used correctly, and even spam bots can occasionally ask some good questions. After the fifth virtually identical spam comment, I decided to edit your spammy elements and answer the valid question.
Geo-fencing campaigns are measurable as long as the digital devices can be tracked, but marketing campaigns must be ongoing to be truly effective. It’s fair to ask your marketing team, “What have you done for me lately?”
As for multi-channel marketing, we have case studies showing results for campaigns in myriad industries. Each campaign should be custom designed specifically for the marketing client – more specific than just for their industry. Each market is different, marketing environments change over time and can change suddenly when world events impact business, so a company’s marketing must be flexible and tailored for its environment.
Customer retention must also be multi-faceted and highly targeted. An existing – or repeat – customer’s needs and desires may duplicate or overlap a new or potential customer’s, or may be unique. Understanding and addressing those needs through every available channel is the key to keeping those customers and keeping them happy.
NewsLine Digital Marketing’s headquarters are in a rural community outside the Florida state capital, and we have extensive experience using multi-channel marketing in both rural communities and large metropolitan cities. While the specifics may vary based on the marketing client and its specific target customers, the principles for developing effective messaging is the same. Know yourself. Know your customer. Tailor your messaging and deliver it to them where they are, whether it is at home, at work, at play or moving about the world, using the best tools and channels available.
Good marketing works. Great marketing can change the world.